After a period of change and refocus, Magnetism came to Grizzly wanting to review and refesh their brand and the values upon which it was built. An established Microsoft partner and leading player in the New Zealand CRM market, Magnetism's brand had strength in some segments but needed to refocus and level-up. Grizzly took Magnetism through an extensive brand strategy process, going right back to core values and then through the design of the new Magnetism brand.