Microsoft New Zealand

Closer Look

Microsoft NZ, Provoke & Insight wanted to engage the market to develop awareness for Microsoft Azure and Office 365 and improve mindshare amongst CIO's. We were engaged to develop an integrated campaign, bringing both online and offline components together in a cohesive communications programme. A campaign brand and site was created to communicate the key campaign messages, capture event registrations and convey thought leadership. Email was combined with offline communications to maximise event attendance and post-event engagement