Overload

Bolt On The Blue

Grizzly were engaged by Overload Productions, a Seattle-based event management company to help them take the adrenaline and excitement-filled sport of Water Ski Racing to the U.S. Pacific North-West, and build the brand that will deliver the sport’s world champs in August 2017. After an initial brand creation process, the Bolt-On-The-Blue campaign commenced with a heavy social acquisition program to develop the following across Facebook, Twitter and Instagram. In addition to the social and digital programs, Grizzly took care of multiple print design projects, the design of two websites (www.overload-productions.com and the soon-to-be-released WWSRC17 site) as well as being on site for Seattle Seafair 2016 to maximize engagement and activation.